Curious about my branding session process? If you’re a small business owner, you know your brand is so much more than just a logo or a website, it’s the heart of your story, and it deserves to shine. 

A branding session is an investment in your business. It helps you connect with your audience through authentic, high-quality images that capture your unique personality and vision. These photos aren’t just for your Instagram feed or website, they’re assets that work for you across your website, marketing materials, and beyond, helping you stand out and show up with confidence.

Here’s a peek into my branding session process and what it’s like to book a branding session with me, step-by-step!

1. The Inquiry and Discovery Phase

It all starts with you reaching out, maybe you’ve found me on Instagram or heard about my branding work from a fellow small business owner. Once you inquire, I’ll send over a link to the collections I think would serve you best. If you’re not sure which is right for you, I love hopping on a discovery call to chat through your vision and see how I can help bring it to life!

2. Booking Your Session

When you’re ready to book, I’ll send a detailed proposal of services. Once you sign the contract and make your deposit, we’re ready to start planning!

3. Deep Dive with a Questionnaire

Next, I’ll send you a comprehensive questionnaire that helps me understand your brand inside and out, your mission, your values, and the vibe you want to showcase. I use this as the foundation to create a fully customized experience.

4. Creating Your Brand Shoot Guide

Using your questionnaire responses, I’ll craft a brand shoot guide that includes:

• A mood board to bring your vision to life visually (with inspiration images you send me, or ones I find that match your style).
• A prop list to highlight the tools and touches that make your brand unique.
• A shot list to ensure we capture everything you need to tell your story.
• A timeline to keep us organized and on track the day of the shoot.

I’ll also include outfit ideas and color suggestions to make sure you look and feel your best. I love helping clients figure out what works, sometimes that means sending me photos of outfits you’re considering so I can give feedback.

5. Final Pre-Shoot Check-In

After you’ve reviewed the brand shoot guide, we’ll check in one more time (either with another call or a quick message) to make sure everything feels perfect and you’re fully prepared.

6. Shoot Day!

On the big day, I’ll arrive early to make sure everything’s set up just right. We’ll usually create a few different “scenes” to tell the story of your brand. Whether that’s working at your desk, in your creative space, or collaborating with clients. My goal is to capture your brand’s energy and your personality in a way that feels authentic and inspiring.

Throughout the shoot, I’ll guide you through each step and work from our shot list while still staying open to those spontaneous, real-life moments that pop up as we work together.

7. Post-Shoot and Delivery

After the shoot, I’ll send you some sneak peeks and behind-the-scenes shots to keep the excitement going! Then, I’ll carefully sort through all the images, edit each one to bring out the best, and deliver your full gallery. You’ll have high-resolution images with download rights, ready to use for your website, social media, and beyond.

Every brand session process is a chance to create something meaningful. I love showcasing not just what you do, but who you are. Because that’s what really resonates with your audience. To all my past clients, thank you for trusting me to tell your story. I love seeing your branding photos grow your business and tell your story.

If we haven’t worked together but you are interested, I cannot wait to meet you and work together! You can inquire with me HERE – talk soon!

(Feel free to email me at zoeevansphoto@gmail.com if you have any specific questions about my branding session process.)

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Work with Zoe Evans | Brand Photographer for Creative Entrepreneurs

I specialize in branding photography for female business owners and creatives who are ready to step into their next level with visuals that feel elevated and aligned.

Serving Deep Creek, West Virginia, Maryland, and beyond.

My sessions are designed to help you show up consistently and confidently, so you can spend less time worrying about what to post, and more time doing what you love.

Book Your Branding Session HERE

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