2025 Branding Photography Recap | From Creative Collabs to Destination Sessions

Branding

2025 Branding Photography with Zoe Evans Photography

As 2025 comes to a close, I’m reflecting on what an incredible year it’s been for my branding side of Zoe Evans Photography. From local small businesses to destination shoots and heartfelt collaborations, this year brought a wide variety of sessions that truly lit me up creatively. I’m so honored to have supported so many passionate, visionary women and brands. Each session had a story to tell and a mission worth celebrating. Being able to share that through my lens has been such a blessing!

Here’s a look back at some of the highlights from this year’s branding sessions:

February: Creative Hearts Connect – Community Over Competition

We kicked off the year with a Galentine’s-inspired networking event called Creative Hearts Connect, hosted at 304 Collective. I invited women in small businesses to come together for connection, community, and creative fun. Including permanent jewelry, treats from a local baker, and a handful of stunning headshots for everyone who attended! This event was such a reminder that entrepreneurship doesn’t have to feel lonely, we’re better together. 

Branding portraits of a female photographer at 304 Collective featuring casual studio shots, a red heart floral installation for Valentine’s Day, and a white dress outfit with boots.

March: Branding Session Swap with Ashley Grzybowski

My good friend Ashley (a fellow brand photographer, you can view her website here!) and I decided to kick off our busy seasons by swapping branding sessions. We each planned a creative day to update our own content and brainstorm for the year ahead. It was such a fun and refreshing way to pour into our own businesses while supporting each other. 

Behind-the-scenes photo of a brand photographer capturing a client at a desk during a creative branding session in a well-lit room.
Brand session images of Ashleigh preparing toppings in ramekins and walking across her minimalist dining room space with natural light and a map artwork on the wall.
Creative brand photo of Ashleigh painting abstract watercolor art at her workspace during her branding session.
Overhead view of a person drawing with colorful crayons in a sketchbook while sitting cross-legged on a couch, highlighting creativity and relaxation.
Brand session images of Ashleigh preparing toppings in ramekins and walking across her minimalist dining room space with natural light and a map artwork on the wall.
Flat lay style brand photo of Ashleigh arranging a charcuterie board with fruit, jam, and wine on a marble counter, showcasing a cozy lifestyle brand aesthetic.

A Handful of Spring Sessions River City Inn, Sunrise Cabins & Hayley Reynolds

River City Inn: I photographed their first content shoot to highlight the beautiful spaces and laid-back, modern vibe of this boutique motel. Later in the summer, we returned to capture lifestyle images of guests enjoying the outdoors— hiking, biking, and relaxing in Tucker County.

Close-up shot of a cozy king-size bed in a boutique hotel room with layered white bedding, ideal for showcasing a relaxing travel stay.
Interior photo of a modern hotel room featuring a king-size bed with white linens, sage green headboard, and warm bedside lighting, perfect for Airbnb or travel brand photography.

Sunrise Cabins (River Living WV): I was so excited to help them launch a brand new cabin this year! We started with a session that captured the cozy, inviting charm of the space and its riverfront views, perfect for their Airbnb listing and social media content. Later in the year, we went back for a cozy fall session, complete with changing leaves and warm seasonal touches, to highlight how beautiful and relaxing the cabins are year-round. It was the perfect way to showcase the versatility of their space and attract guests during every season.

View from a modern cabin deck overlooking lush greenery, showcasing peaceful nature and vacation vibes in West Virginia.
Scenic view of a rocky riverbank with vibrant fall foliage, captured in Tucker County, West Virginia.

Hayley Greynolds Photography: Hayley brought the energy with her bright personality and fun pink blazer for a session at 304 Collective. It was such a blast capturing her joyful, professional spirit and helping her refresh her brand visuals!

Woman walking with a suitcase in hand, captured against a clean, white background for a minimalist travel brand.
Close-up brand photo of a woman holding a suitcase and black heels, ready to travel in casual jeans and a belt.
Black and white photo of a female photographer holding her camera confidently, highlighting a timeless brand identity.

Summer Spotlight: Unique Seat Boutique with Sabrina

Sabrina had never had professional branding photos taken before and wow, did she shine! As the creative mind behind Unique Seat Boutique, she planned a session that brought her passion to life. We captured everything from design planning to event prep, giving her future clients a peek into what it’s like to work with her.

Behind-the-scenes brand photo of a woman styling a wooden table with florals, books, and linens in a bright, white event space. Brand photo of a woman on the floor styling peach balloons on a white shiplap wall for a creative or event-planning business.
Brand photo of a woman journaling on a couch next to a can of Olipop, capturing a cozy, intentional lifestyle moment.

Summer Excursion to Newport, Rhode Island with Lauren Edmond

One of my favorite sessions of the year was traveling to Newport, Rhode Island to photograph luxury travel advisor Lauren Edmond. We explored iconic streets, boutique hotels, and vineyards to tell the story of her immersive travel planning services. This session was about so much more than headshots, it was about showing the heart and experience behind her brand.

Flat lay of travel magazines, passport, and camera beside a photo of a woman rolling stylish luggage through a hallway, perfect for a travel advisor or blogger brand.
Brand photo of a woman planning a trip while sitting on an orange leather couch with travel guides and maps.
Brand photo of a woman holding a straw hat and walking through a vineyard, highlighting slow travel and outdoor exploration.
Top-down view of a luxury picnic setup with charcuterie boards, fruit, and wine on a wooden table—ideal for food, travel, or event planning brands.
Back view of a woman holding a hat, walking through grapevines—capturing a peaceful moment at a vineyard destination.
Travel brand photo of a woman in striped pants and sunglasses enjoying an iced coffee outside a charming coastal café.
Flat lay of a world map, postcards, passport, and sparkling water—styled travel content for a luxury travel advisor brand.
Luxury travel branding photo of a woman walking through a rose garden in a white outfit and sunglasses at a Newport estate.

Finishing the Fall Season Strong with Liz Agnellini, Sunrise Cabins (Fall), and The Onyx Room

Liz’s Virtual Assistant Brand Session – Mom Life Meets CEO

One of my favorite branding sessions this year was with Liz Agnellini, (my Virtual Assistant)! She came in with such a clear, thoughtful vision: to capture the balance of mom life and CEO life. We made that happen in such an intentional, beautiful way. From her iced chai and cozy workspace to working alongside her toddler, we highlighted the real, relatable moments that make her brand so special. It was such a joy to bring her story to life through these images!

Close-up brand photo of a woman in jeans and heels holding a laptop while sitting on a modern wooden stool in a white office space.
Overhead shot of a woman working on a laptop with spreadsheets open, surrounded by notebooks and glasses, capturing a cozy work-from-home brand aesthetic.
Brand photo of a woman walking with a laptop and smiling over her shoulder in a modern white office space, paired with a close-up of the same scene.
Brand photo of a mom working on a laptop from a couch while her child sits beside her, highlighting the balance of motherhood and business.
Flat lay of a laptop, tablet, planner, keys, pens, and hat styled on a neutral-toned rug—capturing the essentials of a busy working mom or entrepreneur. Liz Agnellini Virtual Assistant
Bright office brand photo of a smiling woman working at her desktop computer, styled with greenery and neutral tones.

Finally, I closed out 2025 with a branding shoot at The Onyx Room with Brittany Ann and her team of college grads. It was inspiring to document her mentorship program and give her team fresh professional headshots as they step into their careers.

Branding photo of a business team of three women at a white table in front of a black curtain backdrop, portraying a professional and modern workspace.
Headshot-style brand photo of a woman seated confidently in front of a draped curtain backdrop during a branding session.

Thank You

To each of the incredible business owners, teams, and brands I photographed this year—thank you. Your trust, creativity, and passion made this one of my favorite years yet. I’m already dreaming up what 2026 will bring, and I can’t wait to tell even more stories through intentional, heartfelt brand photography.

Let’s create something beautiful together next year 🤍
– Zoe

Work with Zoe Evans | Brand Photographer for Creative Entrepreneurs

I specialize in branding photography for female business owners and creatives who are ready to step into their next level with visuals that feel elevated and aligned.

Serving Deep Creek, West Virginia, Maryland, and beyond.

My sessions are designed to help you show up consistently and confidently, so you can spend less time worrying about what to post, and more time doing what you love.

Book Your Branding Session HERE

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AN EAST COAST WEDDING PHOTOGRAPHER

I'm a family girl at heart. Some might say I'm an old soul. My deep roots in both faith and family are what inspire me to document and preserve lasting legacies for each couple I serve.

I believe in serving well and building a lasting friendship that allows you to trust that I will document your memories in an effortless and romantic light.

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